Introduction to business for non-business majors, an online summer quarter term a course

ESRM 320 will be offered this summer quarter during term A (mid June-mid July). This is an introductory business course designed for non-business majors, has NO prerequisites, and gives NW and I&S credit.

ESRM 320, Marketing and Management From a Sustainability Perspective, is an online course (except for a mandatory in-person exam on 7.23).

This course explore two of the four primary business dimensions, marketing and management from a sustainability perspective. Marketing involves promoting, pricing, and distributing new and existing products that are aimed at satisfying consumers’ needs and wants. Management refers to developing, motivating, leading, and managing employees and resources. Sustainability insights relating to marketing and management are provided in all of the business recorded lectures. Learning Objectives (at the end of the course students should be able to):

  • Explain marketing, management, and corporate social responsibility.
  • Describe how markets are segmented, targeted, and products positioned to satisfy individual and business consumers’ needs.
  • Compare techniques for creating value-added products; valuing environmental and social externalities and managing traditional pricing; developing distribution strategies and “greening” the supply chain; and creating and implementing promotion campaigns.
  • Define managerial and leadership styles and theories of motivation.
  • Summarize the human resource process of recruiting, interviewing, hiring, training, motivating, and evaluating employees.
  • Discuss sustainability concepts.
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